Data Usage & Tracking Policy
Understanding how drovianthera.com uses tracking technologies to enhance your experience and protect your privacy rights
How We Use Tracking Technologies
At drovianthera, we use various tracking technologies to understand how you interact with our financial platform. These small data files help us remember your preferences, analyze site performance, and provide personalized content that matches your interests. Think of them as digital breadcrumbs that help us create a smoother, more relevant experience for you.
When you visit drovianthera.com, different types of tracking mechanisms activate automatically. Some are essential for basic site functionality – like remembering you're logged in or keeping items in your cart. Others help us understand which features you find most valuable, so we can continue improving our services.
Types of Tracking We Use
Essential Functionality
These keep our platform working properly. They remember your login status, secure your session, and ensure forms submit correctly. Without these, basic site features wouldn't function.
Performance Analytics
We track page load times, user flow patterns, and technical performance metrics. This data helps us identify slow-loading sections and optimize the overall user experience.
Preference Storage
These remember your display settings, language choices, and content preferences. They ensure consistent experiences across your visits to drovianthera.com.
Marketing Insights
We analyze which content resonates with different user segments, helping us develop more relevant financial resources and educational materials for our Australian market.
Essential Functions Cannot Be Disabled
Certain tracking is necessary for drovianthera.com to function securely. These include session management, security protocols, and basic site operations. These essential functions remain active regardless of your preference settings.
Your Control Options
You have several ways to manage tracking on our site. Most modern browsers allow you to view, delete, or block various types of data storage. You can typically find these settings in your browser's privacy or security section.
For Chrome users, navigate to Settings > Privacy and Security > Site Settings. Firefox users can access these controls through Options > Privacy & Security. Safari users will find them under Preferences > Privacy. Each browser handles these settings slightly differently, but all major browsers provide granular control options.
Manage Your Preferences
Data Retention and Storage
How Long We Keep Your Data
- Session Data Until browser closes
- Preference Settings 12 months
- Analytics Data 24 months (aggregated)
- Marketing Insights 18 months
We regularly review and purge outdated tracking data. Personal identifiers are removed from analytics after 6 months, leaving only aggregated usage patterns that help us improve our services. You can request complete data deletion by contacting our privacy team.
Third-Party Integration
drovianthera works with trusted service providers who may use their own tracking technologies. This includes analytics platforms, content delivery networks, and security services. These partners operate under strict data processing agreements and must comply with Australian privacy regulations.
When you interact with embedded content like videos or social media widgets, those platforms may set their own tracking mechanisms. We recommend reviewing their privacy policies if you're concerned about cross-platform tracking.
Questions About Our Data Practices?
Last updated: March 2025 | This policy reflects current practices as of 2025